Canon Nigeria
My Naija is… Campaign
BACKGROUND:
Use the Canon camera
BRIEF:
Execute the launch of the My Naija Is… campaign for press and Canon partner conference. Furthermore, activate a seamless roadshow for brand/product awareness
GOAL:
To position Canon as a storytelling brand inspiring the audience to capture relevant and special stories via imagery, using Canon printers
PROJECT TYPE:
Event, Mall Activation & Roadshow
DURATION:
2 Weeks
Achievements
9 Activations
Event Attendance: 150
Minimum Engagement Per Touch Point Per Day: Treas
Minimum Reach Per Day:
300
Minimum Reach of Activations:
17, 000