Canon Nigeria

My Naija is… Campaign

BACKGROUND:
Use the Canon camera

BRIEF:
Execute the launch of the My Naija Is… campaign for press and Canon partner conference. Furthermore, activate a seamless roadshow for brand/product awareness

GOAL:
To position Canon as a storytelling brand inspiring the audience to capture relevant and special stories via imagery, using Canon printers

PROJECT TYPE:
Event, Mall Activation & Roadshow

DURATION:
2 Weeks

Achievements

9 Activations

Event Attendance: 150

Minimum Engagement Per Touch Point Per Day: Treas

Minimum Reach Per Day:
300

Minimum Reach of Activations:
17, 000