Canon Ghana

Creative Park

BACKGROUND:
Canon creative Park is a virtual creative park that provides a wealth of free download materials for kids and young adults, inspiring creativity and imagination.

BRIEF:
Develop a strategic plan with an executional theme that will drive traffic to CreativePark.canon.

GOAL:
To emotionally position Canon Printer; Creative Park, in the minds of the target and create an academic trend that can grow organically in schools and homes.

DURATION:
1 Week

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Achievements

3 Malls and Stores Activated

Minimum Engagement Per Touch Point Per Day:
500

Minimum Reach for The Activation:
Over 5, 000