BACKGROUND:
Canon creative Park is a virtual creative park that provides a wealth of free download materials for kids and young adults, inspiring creativity and imagination.

BRIEF:
Develop a strategic plan with an executional theme that will drive the activation for Canon Creative Park among kids in Nigeria.

GOAL:
To emotionally position Canon Printer; Creative Park, in the minds of the target and create an academic trend that can grow organically in schools and homes.

DURATION:
2 Weeks

6 Touch Points:

Malls and Stores: Ikeja City Mall,
Spar VI, Office Everything

Schools: Treasure Hunt School,
Temple School, Corona School ,Carol School.

Minimum Reach Per Day:
500

Total Reach:
10, 000 kids