BRIEF:
Launch the Canon EOS R Mirrorless camera to the photo clubs, social media community, influencers, dealers, retailers, distributors and media.

GOAL:
Increase product awareness, launch the product and increase saled in a period of 12 months following the launch.

PROJECT TYPE:
Event

DURATION:
1 day

100% successful wiht the TA who participated by giving relevant feedback.

ATTENDANCE:
Media Launch: 30 attendees

Consumer Launch: 142 guests registered, over 160 attended