Canon Kenya
EOS R LAUNCH
BRIEF:
Launch the Canon EOS R Mirrorless camera to the photo clubs, social media community, influencers, dealers, retailers, distributors and media.
GOAL:
Increase product awareness, launch the product and increase saled in a period of 12 months following the launch.
PROJECT TYPE:
Event
DURATION:
1 day
Achievements
100% successful wiht the TA who participated by giving relevant feedback.
ATTENDANCE:
Media Launch: 30 attendees
Consumer Launch: 142 guests registered, over 160 attended