Canon Nigeria
EOS R Launch
BRIEF:
Execute the launch of the M100 Camera into the Nigerian Market.
GOAL:
To position the Canon M100 as a brand that allows an individual the freedom to explore their creative pursuits
TACTIC:
Engaage creative industry players like fashion and beauty enthusiasts in an event that educates and engages them on how to use the advice
PROJECT TYPE:
Event
DURATION:
1 day
Achievements
Event Attendance: 110
Initial Sales Recorded: 4
Followu-up Sales: Over 200
Impacftul awareness via word-of-mouth and PR Amplification