BRIEF:
Execute the launch of the M100 Camera into the Nigerian Market.

GOAL:
To position the Canon M100 as a brand that allows an individual the freedom to explore their creative pursuits

TACTIC:
Engaage creative industry players like fashion and beauty enthusiasts in an event that educates and engages them on how to use the advice

PROJECT TYPE:
Event

DURATION:
1 day

Event Attendance: 110

Initial Sales Recorded: 4

Followu-up Sales: Over 200

Impacftul awareness via word-of-mouth and PR Amplification